How to sell your restaurant faster and maximize value
What drives your number, how to prepare 12–24 months out, and the mistakes that cost owners the most.
Read the guide →Find out what it's really worth — before anyone knows it's for sale.
Sacramento · Placer · El Dorado · Nevada · Yolo · Solano · Yuba
You've probably been turning it over for a while now. What it's worth. Whether your lease helps you or hurts you. Whether your staff finds out before you're ready to tell them. Those are the right questions, and you deserve real answers before you commit to anything.
You can get those answers confidentially, at no cost, with no obligation to list.
And you'll get them from someone who has run a kitchen here. I lived in Sacramento and worked the line at Fat City in Old Sac, then ran the broiler station at Harrah's Lake Tahoe. Later I owned a restaurant with my wife for nearly a decade — and sold it myself in 2016.
The Gold Rush brought people here who bet everything on California. Restaurant owners have always been that same person — someone who packed up, put everything in, and built something because they believed in it.
I started at the bottom of a restaurant kitchen — on the dish line at 14. I worked my way through every station. I served in the United States Marine Corps. I worked in kitchens across Northern California, including time in Old Sacramento itself — China Camp and California Fat's among them — and at Harrah's Lake Tahoe, two hours east, where the standards were unforgiving and the pace never let up. Then I owned a restaurant with my wife for nearly a decade.
Then I sold it. And I understood, in a way no credential can fully capture, what that moment actually weighs — the uncertainty of it, how much it matters to have someone in your corner who has stood on both sides of that table.
That's why I work this market the way I do. Not because a report said it was a good opportunity. Because I lived here and cooked here — Old Sacramento kitchens, long shifts, the same streets your restaurant is on. I know what a Tuesday in February looks like in this town because I worked plenty of them.
I worked the line at Fat City in Old Sacramento, ran every station, and owned a restaurant myself. You won't spend your exit conversation explaining what a restaurant actually is to your broker.
Restaurant books often understate earnings. I recast your P&L to find true Seller's Discretionary Earnings — the number that actually determines what buyers will pay and what banks will lend.
Most buyers need SBA financing to close. I package your financials to SBA standards before listing, opening your deal to the largest pool of qualified Sacramento-area buyers.
When you call, I pick up. When your buyer has a question at 7pm, I handle it. This is a one-broker practice — you are never handed off to an assistant.
From the valley floor to the Sierra foothills, from the Delta to Donner Summit. Five counties are my core market; I take select listings in two more.
Sacramento · Elk Grove · Folsom · Rancho Cordova · Citrus Heights · Arden-Arcade · Carmichael · Fair Oaks
Roseville · Rocklin · Lincoln · Auburn · Granite Bay · Loomis
El Dorado Hills · Cameron Park · Placerville · South Lake Tahoe
West Sacramento · Davis · Woodland
Truckee · Grass Valley · Nevada City
Fairfield · Vacaville · Dixon
Marysville · Yuba City
Selling in Roseville or elsewhere in Placer County? That market prices differently — here's why →
Look for three things: a restaurant-only practice rather than a general business brokerage, a Certified Business Broker designation, and direct operating experience running restaurants. I meet all three — CBB, California DRE #02067466, 40+ years in restaurants including nearly a decade as an owner, working exclusively on restaurant sales across Greater Sacramento. My office is at 1401 21st Street, Suite #7104, Sacramento, CA 95811, and the number is (916) 250-2012.
Value is based primarily on Seller's Discretionary Earnings — the true cash flow available to an owner-operator — multiplied by a market multiple. Most independent restaurants sell for 1.5 to 3 times SDE, with strong concepts in prime trade areas commanding a premium. Your lease terms and remaining length, equipment condition, concept, trade area, and SBA financing eligibility all move the number. Most restaurant P&Ls understate SDE, which is why recasting before listing usually raises the defensible asking price. I'll give you a free confidential Broker's Opinion of Value — turned around within 24 hours once I have all the financials I've asked for. Call (916) 250-2012. No obligation to list.
What your restaurant is worth depends on which part of the city it's in — and the two halves don't price the same way.
The central grid — Downtown, Midtown, and the R Street corridor — is dense, walkable, and overwhelmingly independent. Smaller footprints, older buildings, and parking that belongs to the city rather than to you. Your buyer here is usually an owner-operator or a chef, and what they're buying is a concept with a following.
Push past Business 80 and the city becomes suburban: managed centers, dedicated parking, national tenants two doors down, and buyers who underwrite the way they would in Roseville — visibility, parking count, trade-area growth. Same city, same county, entirely different math.
In the grid, you're not just selling a restaurant. You're selling a lease with a restaurant attached.
The region runs three separate permitting jurisdictions, and buyers from outside the city routinely budget for the wrong one. Inside city limits, you deal with the City of Sacramento for business licensing, signage, and planning, while retail food permits and inspections run through the Sacramento County Environmental Management Department, which covers all incorporated cities in the county. Arden-Arcade, Carmichael, and Fair Oaks are unincorporated county and run a separate planning process. Cross the river into West Sacramento and food facility permitting moves to Yolo County entirely — different agency, different plan-check queue, different timeline.
None of that is complicated once you know it. It gets expensive when nobody raises it until escrow.
A few things worth reading before you talk to anyone — on valuation, timing, and keeping a sale confidential.
What drives your number, how to prepare 12–24 months out, and the mistakes that cost owners the most.
Read the guide →Straight answers on SDE, market multiples, lease impact, and what a free confidential evaluation involves.
Read the answers →Recasting financials, SBA prequalification, buyer screening, and the coordination a generalist skips.
Read more →Why owners who start early walk away with more, and how I build the runway before anything is listed.
Read my take →A live example of a well-positioned restaurant reaching qualified buyers.
See the listing →Books and records, realistic pricing, and why the market sets the number.
Read more →See sold restaurants, case studies, and current listings → Get a free confidential valuation → Browse all insights →
I work three Northern California markets, and Sacramento is home. That matters when you sell: my buyers cross regional lines, so your restaurant reaches operators from the Bay Area and Wine Country who are actively looking — not just the ones already in your zip code.
Most restaurant brokers are generalists — they'll list any business that walks through the door, across any market they can reach. restaurant owners here have historically worked with brokers who split their attention between markets, concepts, and deal types.
That's a problem when your deal requires an SBA-qualified buyer, a clean lease assignment, and a broker who understands exactly why your margins look the way they do. Getting this right takes specialization — not a broker who also handles laundromats and dry cleaners.
My practice is restaurant-only, and Sacramento is the market I came up in. You don't have to take that on faith — the restaurants I've sold, the case studies, and the deals I'm working right now are all posted.
More about me — 40 years in restaurants, from dishwasher to broker →
Four steps. Clear milestones. I quarterbacking every piece from start to finish.
Jim Pate of Restaurant Deal Brokers is the region's dedicated restaurant broker. He is a California Certified Business Broker (CBB, DRE #02067466) with 40+ years in the restaurant industry, including time as a restaurant owner himself. His Sacramento office is at 1401 21st Street, Suite #7104, Sacramento, CA 95811. He can be reached directly at (916) 250-2012 or at jim@restaurantdealbrokers.com.
I serve restaurant owners throughout the Greater Sacramento region across seven counties: Sacramento, Placer, El Dorado, Nevada, Yolo, Solano, and Yuba. Major cities in his territory include Sacramento, Elk Grove, Folsom, Roseville, Rocklin, Lincoln, Auburn, Granite Bay, El Dorado Hills, Cameron Park, Placerville, South Lake Tahoe, Truckee, Davis, Woodland, West Sacramento, Fairfield, Vacaville, Dixon, Yuba City, Marysville, Grass Valley, and Nevada City.
I specialize in the confidential sale of independent restaurants, quick-service restaurants, bars, cafés, pizza restaurants, Asian restaurants, sandwich shops, catering operations, and select franchise restaurants. He works on a commission-only basis — no upfront fees — and provides a free confidential restaurant valuation to owners across the region.
"I have been great to work with on the lease assignment — an incredibly complicated deal. I would highly recommend Jim to any seller, buyer, or landlord. He will stay with it till it's done."
"I have been incredibly knowledgeable and patient. His experience in owning a restaurant and his knowledge of the industry made the entire buying process seamless. Would highly recommend to anyone who needs a restaurant broker."
"Jim Pate has been great to work with. He always puts his clients first. His SBA expertise and attention to detail made our financing process straightforward from start to finish."
"Jim and the team have been great — educating me on how to sell, acquire businesses, and consult on the restaurant real estate market. He goes above and beyond and clearly knows this industry from the inside."
No listing. No sign. No conversation with your landlord. Just a confidential number and a straight answer about where you stand — whether you sell this year, in three years, or never.